Starting in just over 30 days from now, on October 1st 2020, all certified IABv2 partners will be expected to fully filter out all actions from the Apple Podcasts app on watchOS.Īfter reading the announcement, I reached out to Mike Midden, Product Manager, Video & Audio Experiences at the IAB Tech Lab. What does that mean for your download numbers and your ability to target the Apple Watch? The Focus is on Apple Podcasts on watchOS that Apple Podcasts app watchOS user agent requests should be filtered out altogether up front and not be counted as unique downloads/listeners.
In a statement titled “ Apple watchOS Duplicates Podcast Downloads Resulting in Inflated Reporting: Filtering Guidance” released on August 26th, 2020, the IAB Tech Lab stated a clear recommendation: Articles Search Apple Podcasts watchOS Downloads Under Fire.
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